The Product

Mamily is a transformative platform that supports couples and individuals in navigating pregnancy and parenthood, providing scientific insights, a caring community, and a wealth of knowledge. By removing obstacles and empowering users, Mamily encourages personal growth and helps users embrace the joyous transformation of becoming parents.

The Problem

Pregnancy and parenting often face challenges due to inadequate knowledge and ineffective practices. The prevalence of abnormal behaviours in children and unhealthy habits among teens is concerning. In today's rapidly changing world, pregnancy and parenting require research-based skills and approaches. As India's population continues to grow, awareness about the importance of a quality approach to pregnancy and parenting is rising. Urban cities and upwardly mobile individuals seek a trusted brand for long-term partnership in this domain.

Vision & Mission

The aim is to revolutionize pregnancy and parenting in urban cities of India by adopting a holistic and scientific approach. Recognizing the interconnection between pregnancy, parenting skills, and the impact of one's own upbringing, the goal is to break the cycle and bring positive change. This involves providing empathetic understanding, knowledge, skill, and experience through care, support, training, and products. The ultimate objective is to enrich and empower individuals in their journey of pregnancy and parenthood.

Target Audience

The study included expectant couples seeking comprehensive support for their first-time parenthood journey and parents of children with special needs requiring personalized assistance and strategies. The first group sought extensive information and guidance, while the second group focused on addressing unique requirements related to behavioural, mental, physical, or developmental needs of their children.

Stakeholders Involved

Mamily involves stakeholders like leadership, employees, investors, advisors, agencies, and technology partners, along with partners such as delivery/content providers, experts, communities, research partners, and assessment tool suppliers. Its customers include individuals, couples on pregnancy journeys, and children.

Explore the complete case study to delve into the comprehensive transformation of the Mamily app, witnessing its evolution from a B2B model to a consumer-centric B2C approach. Uncover the journey that opened doors for consumers to immerse themselves in a novel blend of scientific advancements and traditional maternity practices, redefining the entire experience.